Oka-B

Brand Director

Responsible for the strategic direction and design for the Oka-B Divisions of Okabashi Brands. Oka-B is an

internationally recognized boutique shoe line with several national spa awards.

Product Development

I interpreted trends to design and develop 3 seasonal shoe and accessory collections. I introduced a new color, Peacock, to the color assortment. Pushed for a matte version and glitter version of the Tyler (ballerina flat). 

     

I worked closely with global manufacturing partners on the production of show attachments. Also, I worked with the local manufacturing plant  to refine prototypes and quality assurance.  

Selected images. Click to enlarge the image.

Selected images. Click to enlarge the image.

Art Direction

Responsible for the art direction and styling for lifestyle and product images used in catalogs, e-commerce and to support our retailers. Also, oversaw internal brand copy, social media, and e-mail campaigns.

   

Along with photo shoots, I designed the booth for the Gift & Home Show at AmericaMart Atlanta.

© 2018 BY MARY MELISSA.

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